Since I could, I've been writing. It started with learning how to write my name and quickly escalated to scribbling "Caroline" on every surface I could find: walls, tables, chairs, phone books, appliances, you name it.

Now that I'm older and wiser, I've traded in my crayons for pens, my parent's old typewriter for a laptop (although I'll always prefer the feeling of a notebook beneath my hands). I've worked in publishing, advertising, events planning and coordination, politics, and broadcast, and am always the first to volunteer to edit a friend's work. I live and breathe the written word and will not shy away from capturing the unique voice of any client I work on, no matter how challenging it may be.


While my professional background is in crafting tailored content for clients in advertising, marketing, and public relations, my heart and passion lies in creative writing. As part of my passion for creative writing, I became involved with a local literary start-up based in Milwaukee - Rust. My pieces for them can be viewed below. I also write on and my writing can be viewed via the "Blog" tab or here.


As a general rule, I scour Craigslist ads for freelance writing, editing, or marketing work, because you never know what you may come across. On one such occasion, I had the fortune of stumbling upon a true gem of an assignment. The ad called for someone with an eye for detail and a love for words -- a son looking for an individual to transcribe his father's journalism work, which would be compiled into a complete collection before his father's imminent passing. Thus followed seven months of 70 plus articles, op-eds, poems, letters, and short stories transcribed, give or take a few.


Whether it’s social for an eyebrow threading boutique, non-profit organization, jewelry brand, boutique European-inspired cheese shop, or Greek yogurt brand, I've done it all.


How do you make an insurance case study sound inviting in layman's terms? As part of my work with a former insurance client, I assisted in writing a series of sponsored content articles for a local business publication. These include:

In addition, I wrote a series of blog posts for a wedding photographer, published under her name, while employed as a marketing assistant for her.